Everything is a tool, but people get caught up in how the tool is used.

Shakespeare wrote plays, so to change the medium completely changes the message (solely written word). If the medium stays the same, the message is generally intact.

Same goes for music and live performance versus recorded music. This is why people still attend concerts even though we have an endless library of digital music.

A story written on a blog may just appear as someone shouting into the wind, but the same story in The New York Times carries authority and gives it credibility.


The predictions of McLuhan seem to make more sense as time goes on. He made an approach on the subject without casting it in a "good" or "bad" light and instead simply offered information and his thoughts.

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What will life be like for future generations growing up? What technologies and medias will they take for granted? Will McLuhan's predictions continue to hold true 50 years from now?

- Josiah and Bryan